• Project Type Web Design
  • Client Easy Com­put­ers
  • Dura­tion 2 Months
  • Task UI/UX Design, Web Design

Project Description

Varam, a brand seek­ing to fran­chise its suc­cess­ful milk prod­uct busi­ness, approached us to devel­op a com­pelling brand iden­ti­ty and mar­ket­ing mate­ri­als. Their pri­ma­ry goal was to clear­ly com­mu­ni­cate their brand essence and entice poten­tial fran­chisees.

Problems

Varam need­ed a dis­tinct and pro­fes­sion­al mar­ket­ing mate­ri­als to effec­tive­ly pro­mote their ser­vices and stay ahead in their mar­ket.

Process

The design refresh con­sid­ered Varam’s tar­get mar­ket. We incor­po­rat­ed engag­ing visu­als, lan­guage, and an over­all tone that res­onates with their ide­al cus­tomer, mak­ing Varam more appeal­ing and fos­ter­ing a con­nec­tion with the brand.

1
Research

Draw­ing on our exper­tise in the food mar­ket, par­tic­u­lar­ly the thriv­ing milk prod­uct sec­tor, we con­duct­ed in-depth research to under­stand cur­rent trends and com­peti­tor land­scape.

2
Development

With a clear under­stand­ing of Varam’s goals and tar­get audi­ence, we draft­ed a com­pelling brand nar­ra­tive. This formed the foun­da­tion for a seam­less design process, result­ing in a pow­er­ful logo and infor­ma­tive brochure.

Result

The brochure like­ly includes ele­ments specif­i­cal­ly craft­ed to sup­port pro­mo­tions. Eye-catch­ing visu­als and clear mes­sag­ing can grab atten­tion and effec­tive­ly com­mu­ni­cate Varam’s offer­ings.

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