Project Description
Ocean Express, a player in the logistics industry, aimed to elevate their professional standing by honing their brand identity. They sought a complete makeover, from a fresh logo to branded stationery like business cards, letterheads, and envelopes, all unified by their trademark red and blue hues.
Problems
They faced challenges in both effectively communicating their corporate values and image, as well as standing out in the competitive logistics industry.
Process
We implemented a structured, three-phase approach – research, development, and deployment – to craft Ocean express’s brand identity, ensuring a cohesive and impactful outcome.
1
Research
Through market trend analysis and competitor brand evaluation, we identified opportunities to create a unique and appealing brand identity for Ocean express.
2
Development
We designed a distinctive and modern logo, followed by professional business cards, letterheads, and envelopes that visually represent Ocean express’s core values. Consistency across these elements strengthens brand recognition.
Result
There was an impressive reception from the targeted audience within the industry. Our carefully crafted design not only captured attention but also resonated effectively with key stakeholders.