• Project Type
    Web Design
  • Client
    Easy Com­put­ers
  • Dura­tion
    2 Months
  • Task
    UI/UX Design, Web Design

Project Description

Ocean Express, a play­er in the logis­tics indus­try, aimed to ele­vate their pro­fes­sion­al stand­ing by hon­ing their brand iden­ti­ty. They sought a com­plete makeover, from a fresh logo to brand­ed sta­tionery like busi­ness cards, let­ter­heads, and envelopes, all uni­fied by their trade­mark red and blue hues.

Problems

They faced chal­lenges in both effec­tive­ly com­mu­ni­cat­ing their cor­po­rate val­ues and image, as well as stand­ing out in the com­pet­i­tive logis­tics indus­try.

Process

We imple­ment­ed a struc­tured, three-phase approach – research, devel­op­ment, and deploy­ment – to craft Ocean express’s brand iden­ti­ty, ensur­ing a cohe­sive and impact­ful out­come.

1
Research

Through mar­ket trend analy­sis and com­peti­tor brand eval­u­a­tion, we iden­ti­fied oppor­tu­ni­ties to cre­ate a unique and appeal­ing brand iden­ti­ty for Ocean express.

2
Development

We designed a dis­tinc­tive and mod­ern logo, fol­lowed by pro­fes­sion­al busi­ness cards, let­ter­heads, and envelopes that visu­al­ly rep­re­sent Ocean express’s core val­ues. Con­sis­ten­cy across these ele­ments strength­ens brand recog­ni­tion.

Result

There was an impres­sive recep­tion from the tar­get­ed audi­ence with­in the indus­try. Our care­ful­ly craft­ed design not only cap­tured atten­tion but also res­onat­ed effec­tive­ly with key stake­hold­ers.

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