Amka Exports aimed to visually represent their global connectivity through a new logo design. The challenge was creating a simple yet impactful symbol. Extensive research into global symbolism and typography informed our meticulous development process.
Distilling global connectivity into a versatile logo while ensuring cultural resonance and adaptability across mediums posed the primary challenge.
Grounded in collaboration and innovation, our journey begins with a deep understanding of the client’s brand identity and objectives. From there, we embark on a series of iterative steps, each aimed at pushing boundaries and refining concepts.
Thorough research into international symbols and typography trends guided the design direction.
Iterative ideation, color psychology considerations, and typography refinement were key aspects of the meticulous development phase.
The final design reflects Amka Exports’ global network with vibrant colors and clear typography, resonating with diverse audiences worldwide.
